Hummingbird2.com is one of the most popular Twitter automation tools available on the market today. Though it has plenty of competitors, the company has managed to carve its own niche in the market. How good is it? What are the important features? How much does it cost? Let us take a look at all this and more in this article.
Hummingbird2.com was introduced after the success of the early version of the Twitter marketing automation software which was reasonably priced and had some very useful features. This version is priced slightly higher, but is loaded with lots of features.
The USP
The USP of Hummingbird 2 is its well designed follow/unfollow engine. It helps you find and follow active users who tweet regularly as opposed to people who create an account, post a few messages, and disappear forever. Similarly, Hummingbird2.com lets you choose and follow users who are related to your niche. If you give a set of keywords related to your business, the tool automatically shows you the list of users who use the same keywords in their tweets.
Targeted Following
An interesting thing about Hummingbird2.com is that it grades the users who are related to your niche. People who discuss topics related to your business often are graded high and others are graded low. It automatically starts following users who get high grades.
Automatic Unfollowing
Hummingbird2 has an automated unfollowing feature which unfollows users who do not follow you back. An important thing to be noted here is that the software does not unfollow users randomly. It only chooses those users who have not followed you back despite you following them for a long time. In Twitter lingo, they are called non-reciprocating users.
Twitter's Daily Limit
Twitter, as you know, usually limits the number of people you can follow in a single day. It is usually set to 1000 users a day. If you try to add more followers, people might think that you are a spammer. Your account could also get suspended. Hummingbird2.com avoids these risks by limiting the number of users it follows in a given day. When the daily limit is reached, the software immediately stops following people. Since this is all automated, you do not have to do anything.
Followers/Following Ratio
Twitter allows you to follow a large number of people only if you have an equally big number of people following you. The number of people you follow should not be 1.5 times more than the number of people who follow you. Hummingbird2 has a nice little feature which solves this problem. If your account reaches the followers/following limit, the software will unfollow a user (someone who is inactive and is not following you back) to make room for a new user.
Compatibility
Hummingbird 2 is compatible with both Windows and Mac OS. It also offers plenty of plugins that can help you track the CTR (click through rate) of the pictures and links you post and can give you a good idea of the hot trends in Twitter.
Affiliate Program
The affiliate program is managed using 1ShoppingCart affiliate tracking software and pays you from 30% to 50% (if you reach certain level) commission for every sale generated and 10% commission for second tier sales. This is one area where the main competitor TweetAdder scores somewhat heavily. Its affiliate program pays 50% commission for direct sales no matter how much sales you bring.
Hummingbird Now Giving 50% for Your Referrals
We got a good news from Michael Holt, a Hummingbird's Affiliate Manager on Feb 6th, 2010:We are pleased to announce the following changes to our affiliate programs:
#1: All affiliates will be receiving 50% commission on all sales starting NOW!
Cost and Competition
Hummingbird2.com offers a downloadable trial version free of cost. The pro version will lighten your wallet by $97. It lets you create and maintain multiple accounts, which is a big plus. The premium version of TweetAdder, on the other hand, costs $188. So, if you are planning to maintain multiple profiles, Hummingbird 2 is a good choice for you. So, Hummingbird 2 looks like the winner in this category.
There you have it folks. I hope the article explained the pros and cons of Hummingbird2 clearly.



